iX3 Launch at IAA ‘25
A whole new way of seeing a car launch.
Inside Neue Klasse Podcast
Behind the scenes of BMW’s most ambitious tech transformation.
Transforming BMW’s Socials
A platform & audience-first approach to storytelling.
M&Me
Amplifying BMW M Voices Through Community Co-Creation
Obsessed
A YouTube series featuring people united by their passion for BMW.
The Neue New
Creating a brand vision and launching the Neue Klasse at the IAA.