iX3 Launch at IAA ‘25
A whole new way of seeing a car launch.
BMW Lifestyle
Building relevancy and revenues for BMW’s Lifestyle brand.
Transforming BMW’s Socials
A platform & audience-first approach to storytelling.
M&Me
Amplifying BMW M voices through community co-creation.
The Neue New
Creating a brand vision and launching the Neue Klasse at the IAA.