Obsessed with BMW
A YouTube series about unique people united by one thing: their passion for BMW.
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BMWs delivered to passionate drivers every year
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enthusiasts follow BMWs journey across platforms
50
years of “Sheer Driving Pleasure” inspiring BMW fans globally
Obsessed - meet the biggest BMW fans
“BMW Obsessed” is a content series exploring the deep, personal connections that artists, athletes, and creatives have with BMW — and how those obsessions shape their identity and expression.
This series highlights the cultural impact of the brand, telling authentic stories through influential voices whose connection to the brand goes beyond its design.
The E30 obsession
Ishod Wair is a professional skateboarder who brings a unique style to everything he does. Known for his effortless flow and precision on the board, Ishod’s connection to BMW runs deep, especially when it comes to the iconic E30. For him, it’s not just about performance—it’s the feeling the car evokes: timeless, stylish, and effortlessly cool. The E30 represents more than just a car; it’s a reflection of his own aesthetic, blending classic design with modern sensibilities.
A true connection to style and feeling
In this first episode of Obsessed, Ishod delves into his love for the E30, exploring how its sleek lines, minimalist design, and raw driving experience mirror the way he approaches skateboarding and life. Filmed in Los Angeles, the episode captures the distinct vibe of the E30, showcasing how Ishod’s passion for both skateboarding and BMW aligns with a deeper appreciation for style, simplicity, and the pure joy of the ride.
The obsession continues…
Episode two of Obsessed brings together two creative forces from different worlds for one powerful ride through New York City. Ruba Abu-Nimah, a boundary-pushing creative director, joins Tyshawn Jones, a skateboarding icon who’s redefined what it means to move through a city. Together, they explore how design, culture, and movement all connect through a shared love for BMW.
Style meets substance
Ruba and Tyshawn may come from different creative disciplines, but their outlooks are strikingly aligned. Both are obsessed with the details—whether it’s the perfect curve of a typeface or the exact line through a set of city steps. As they cruise through the city, the chemistry between them is effortless. It’s a conversation about ambition, identity, and how creative obsession can shape both your work and your worldview.
A big city drive worth watching
Their conversation unfolds with ease—but what starts as a casual drive quickly becomes something deeper. From unexpected parallels to sharp creative insights, the episode offers a glimpse into two minds obsessed with making things that matter. Where does the road take them? Watch the episode below.
Not just a car story
With two bold episodes, Obsessed dives deep into the minds of creatives who live for craft, detail, and drive. From the streets of Los Angeles to the heart of New York, the series explores what it means to be truly consumed by passion—on the road and beyond.
S/o to all the real ones:
Talent:
Ishod Wair | Ruba Abu-Nimah | Tyshawn Jones
Photographer:
Daniel Nguyen | Chad Huff
Client:
BMW
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