What drives you? BMW goes Golfing

Maximising Brand Affinity through a new global Sponsorship platform for BMW.

Redefining Golfsport Sponsorship

BMW are one of the biggest and longest standing Golf sponsors in the world. To ensure the brand was maximising the results of the sponsorship, we needed to ensure BMW’s approach stayed relevant. The world of Golf has changed… the audience is broader and with different needs. We step-changed BMW’s presence in the sport and future-proofed their positioning by launching a Sponsorship platform that redefines the brand’s role in the sport and gives it relevancy to the wider golfing community.

The challenge

Golf is evolving—new players, new fans, new formats. It’s no longer about one way to play or follow the game. BMW’s role? Embrace this change, champion all forms of the sport, and create relevant experiences. The task: bring this spirit to life in a new Global Sponsorship Platform for BMW Golfsport.

The solution

We built a brand sponsorship platform that would enable us to tell authentic and meaning full stories, driving relevancy and helping BMW to connect with consumers on a deeper level.