Global Editorial Content for BMW.com
Bringing brand stories to life through bold editorial experiences shared globally.
Reaching minds globally
BMW.com is the digital flagship of the brand – a destination where innovation, luxury, and sustainability meet bold storytelling. It’s where BMW’s most visionary ideas are explored, explained, and shared with a global audience. The platform’s strength lies in its ability to shape narratives at scale – what begins on bmw.com is designed to travel the world
From global content to local conversation
BMW.com demands more than storytelling – it requires multilingual, scalable narratives that resonate globally and locally. Our editorial approach spans the full content spectrum: from original storylines and series formats to the adaptation of global campaigns and product launches. Many of these are co-created with BMW Social and tailored for paid campaigns – ensuring strategic alignment, cross-channel relevance, and maximum reach.
Every piece is crafted with clarity and precision – ready for activation across national websites, social media, newsletters, and print.
A modular content system that works
Our editorial team operates as a future-ready engine. Each article is produced in up to five languages and delivered with a comprehensive Editorial Content Guide – including article texts, overlines, headlines, introcopy, social posts, visuals, and platform-specific recommendations. Smart content – created once, used globally.
A modular content system that works
Our editorial team operates as a future-ready engine. Each article is produced in up to five languages and delivered with a comprehensive Editorial Content Guide – including article texts, overlines, headlines, introcopy, social posts, visuals, and platform-specific recommendations. Smart content – created once, used globally.
The central hub for campaigns and launches
bmw.com is the primary digital touchpoint for BMW’s global campaigns. From major product launches to exclusive projects like the BMW Skytop, the platform frames hero moments through immersive storytelling and editorial environments – positioning it as the definitive source for BMW innovation.
One platform. Global reach. Local impact.
BMW’s editorial content is built for scale and agility. What begins at the centre is repurposed by markets worldwide – adapted seamlessly to local audiences while maintaining the brand’s premium voice and strategic intent.
01Reach
Content published in up to five languages and distributed seamlessly
02Fit
Co-created with BMW Social and optimized for paid campaign ecosystems.
03Flow
Editorial guides with ready-to-use assets—from full texts to visuals.
S/o to all the real ones:
Partners:
Jung von Matt Tech
Client:
BMW
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